Gurugram, Say Hello to the House of Surya

ANI|

Updated: Sep 22, 2026 18:46 IST

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Gurugram, Say Hello to the House of Surya

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New Delhi [India], September 22: From the heart of Chandni Chowk to a new address in Gurugram, House of Surya’s journey takes a new turn.

For over six decades, House of Surya has been part of India’s ethnic fashion story, with its roots firmly planted in the bustling lanes of Delhi’s Chandni Chowk. Since 1960, the brand has built a world around the art of dressing for life’s most memorable occasions, weddings, festivities, family celebrations and all the moments in between. Now, that story has travelled beyond Delhi.

On 20 September 2026, the House of Surya officially opened its doors at Gurudwara Road, Civil Lines, Gurugram, bringing the brand’s distinctive world of ethnic fashion to a new city.

The thought behind the launch was simple and significant:

Delhi Se Gurugram Tak

It is more than a change of address. It marks a new chapter for a brand whose story began in one of Delhi’s most iconic fashion destinations and now finds a new home in one of the National Capital Region’s most dynamic cities. And the opening was celebrated in a way that honoured both.

A Gurugram Launch Rooted in Culture

The House of Surya Gurugram did not simply open its doors; it made an occasion of it.

The launch brought together fashion, tradition, food, styling and entertainment, creating a memorable introduction to the brand’s new home.

The day began with a traditional ceremonial lamp lighting, followed by a vibrant traditional dance performance that brought an unmistakable cultural energy to the occasion. The festivities built towards a dramatic grand curtain raise, unveiling the new House of Surya and giving guests their first glimpse of the space and collections within.

It was a fitting way to mark the arrival of a brand with such a long association with Indian fashion and celebration.

Guests were also treated to a special styling experience, offering inspiration on putting together looks for different occasions, while games, quizzes and surprise gifts added an element of fun to the day.

And then there was a taste of Delhi.

Inspired by the culinary heritage of Chandni Chowk, the food experience brought a little of the brand’s original neighbourhood to its new Gurugram address.

A Director’s Talk offered guests another perspective on the brand, its journey, its heritage and what this new chapter in Gurugram means for the House of Surya.

Together, these elements made the opening feel less like a conventional store launch and more like a celebration of where House of Surya has come from and where it is going next.

For House of Surya, Gurugram is a particularly meaningful addition to its journey.

Chandni Chowk represents the brand’s heritage, a place synonymous with weddings, ethnic fashion, family shopping and the excitement of finding something special. Gurugram represents something different, but equally relevant: a contemporary, fast-growing city where modern lifestyles meet deeply rooted traditions, and where occasions continue to shape how people dress and celebrate. The House of Surya brings these two worlds together.

The result is a store that carries the familiarity of a name that has been dressing generations, while creating an experience suited to the way today's customers shop, style and celebrate.

Delhi Se Gurugram Tak is therefore not simply a launch thought. It captures a journey, from a legendary fashion neighbourhood to a new city, from heritage to the next generation, and from a well-established legacy to a new chapter.

Step Inside the House of Surya

Inside the new House of Surya is an expansive world of women’s ethnic and occasion wear, thoughtfully spanning bridal, wedding, festive and contemporary dressing.